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There’s nothing in this post that I necessarily want to take back, but having a couple months to think about that list and to (re-)watch more AMVs, I’d like to mention a couple of notable AMVs that probably should’ve been mentioned there but weren’t. These were all well-received and went on to become, by one degree or another, “popular” videos that were widely-viewed and got lots of attention. Maybe that worked against them when trying to decide whether or not to include them on my list. After all, why shine a spotlight on videos that so many people had already seen? I don’t know the best way to go about making a list like that might be, but writing-off AMVs because they’re too popular is surely one of the worst ways to go about it. These three videos have stuck with me since I first watched them or finally broke down my misplaced skepticism. They’re not hidden gems, but they deserve all the attention they’ve received and more.
The Fangirl Chronicle
editor: Celia Phantomhive
anime: Watamote, Free!
song: JViewz – “Far Too Close” (Pegboard Nerd remix)
Despite her increasingly desperate attempts to make friends and make the most of her new life in high school, Tomoko Kuroki finds herself in one embarrassing situation after another throughout Watamote, a cringe-inducing comedy that polarized viewers between empathizing with her self-destruction and laughing at her misfortune. Discovering an anime like Free! would certainly give her a much-needed break from the trainwreck of her daily routine, and that’s just what happens in this AMV from Celia Phantomhive. I’ve never watched Free! but know enough about it to say that Tomoko’s euphoric reaction to the series is satisfyingly in-character, and frivolous as her triumph may be, it’s hard not to get caught up in her much-overdue joy. This is a misleadingly simple-sounding concept requiring a clever sleight of hand to actually pull off. There’s a lot of potential to jumble this project and its interweaving layers of different narratives into a big mess, but the end result is a delightfully upbeat video that’s easy to follow and, as AMV fanfiction, serves as a sweet coda to Watamote‘s somewhat ambivalent ending.
song: Huoratron – “New Wave of Mutilation”
This isn’t a video I’m eager to attempt to describe, either because I suspect that my words won’t do it justice or because I think that it’s a video that deserves to be experienced and judged first-hand — even though this AMV is not for everyone! — rather than picked apart and explained by some donkus with a blog. Although I’m forever on a quest to find the most artistic, unique, or strangest AMVs people have made, watching this one leaves me feeling completely out of my element and dumbstruck for anything resembling a meaningful response. There’s really no precedent to this sort of thing in the world of AMVs and the more I think about it, the less I’m sure that I’ve ever seen anything like it in any music video anywhere at all. Don’t get me wrong, this stuff really is what gets me most excited about AMVs, which even at their most creative rarely present such a challenging or visceral experience for the viewer. Maybe in its own way, it’s actually kind of pretty. Or is it?
Just Funkin’ Dandy
anime: Space Dandy
song: Bruno Mars – “Uptown Funk”
Little by little, my completely insane and irrational disdain of Bruno Mars finally melted away last year and I suddenly found myself weirdly enthralled by his songs whenever I’d hear them on the radio or in a store or at work (save for this pile of crap which I will literally drop everything to turn off or flee from if necessary). But if “Uptown Funk” was a hit, I somehow never heard it until encountering this video, which should have been the AMV that defined 2015 but was somehow eclipsed by this and perhaps even this. No matter. “Just Funkin’ Dandy” was a great AMV that oozed with the cool confidence of its source material and actually seemed both fun and hip enough to pass for something entertaining and potentially-viral enough to step out of the AMV world’s unfortunately (but undeniably) uncool shadow, if only for a minute. This didn’t happen, but not because the video fell into any of the trappings of effect-heavy AMVs; it’s polished and refined to a degree that better resembles professionally-commissioned work than than anything put together by a lone editor on their own time. Even without the framework of the comic book page-effects, which can hypnotically slip by almost unnoticed thanks to the keen focus on internal sync (and some of the most effective lip-sync I’ve seen in an AMV), it’s just a feel-good AMV that could be a pleasant surprise for uninitiated casual fans and a real joy for those viewers who’re ready and willing to bask in its suave charm.